platinum jewelry in reno nv

Platinum is an excellent choice for jewelry, with a natural white color that develops a deeper sheen as it ages through wear and use. Platinum jewelry is typically 90-95% pure platinum with the metal alloyed with other Platinum Group metals such as irridium, palladiium, or others. Platinum is an excellent choice for setting diamonds, and is one of the most durable and longest lasting metals used in jewelry manufacturing.


Palladium is a Platinum Group metal and is often used as a white metal without the expense of Platinum but is better for stone setting and longevity than Silver.