Skip to primary navigationSkip to main contentSkip to footer
  • Start a Custom Project
  • Book an Appointment
  • Visit Us
  • (775) 786-5110
Michael & Son's Jewelers logo
  • Toggle Search Menu
  • Toggle My Account Menu
    Login

    Don’t have an account? Sign up now

    Reset your password

    Enter the email address on your account and we’ll send you a recovery link.

    • My Account
    • Track My Order
    • Wishlist
    • Logout
  • Toggle My Wishlist
  • Custom
    • Custom Jewelry Design
      • Heirloom Redesign
      • Engraving
    • Custom Gallery
    • Custom Engagement Rings
      • Custom Ring Designer
    • Start a Project
  • Bridal
    • Engagement Rings
      • Engagement Ring Settings
      • Color Diamond Engagement Rings
    • Wedding Bands
      • Women's Wedding Bands
      • Men's Wedding Bands
      • Women's Band Builder
      • Men's Band Builder
    • Jewelry Insurance
    • Preferred Warranty
    • Book an Appointment
  • Fine Jewelry
    • Turquoise Jewelry
    • Shop by Category
      • Earrings
      • Necklaces & Pendants
      • Rings
      • Bracelets
      • Diamond Studs
    • Shop All Jewelry
  • Our Designers
    • Allison Kaufman
    • Jorge Revilla
    • Ania Haie
    • Dilamani
    • Emma Kay
    • Imagine Bridal
    • Lashbrook Designs
    • Michael & Son's Jewelry Co.
    • Noam Carver Atelier
    • Noam Carver Bridal
    • Noam Carver Wedding Rings & Stackables
    • Only Diamond Studs by Michael & Sons
    • SIF JAKOBS JEWELLERY
  • Diamonds
    • Diamond Rings
    • Diamond Earrings
    • Diamond Necklaces & Pendants
    • Diamond Bracelets
    • Build a Custom Ring
    • Book an Appointment
  • Services
  • About
    • About Us
      • Our Staff
      • Store Events
      • Testimonials
      • Social Media
    • Book an Appointment
    • Store Info & Hours
  • Start a Custom Project
  • Book an Appointment
  • Visit Us
Log In
Michael & Son's Jewelers logo
★

Turn Your Gold into Cash

With Trusted Michael & Sons Gold Buyers. Over four decades of expertise, family legacy, and gemological precision to help you sell gold jewelry comfortably and confidently.

Get Free Appraisal ›

Our Gold Buying Services

Whether you're looking to sell gold jewelry or wondering how to get the best value for your pieces, we've made it easy.

💍

Sell Gold Jewelry

Bring in chains, rings, bracelets — broken or whole — and get a fair, transparent quote on the spot.

🔧

Sell Broken Gold Jewelry

No piece is too worn. Value is based on gold content and craftsmanship, not condition alone.

📍

Sell Old Gold

Easy to visit — our store is conveniently located for quick, no-pressure local selling.

📚

Learn Gold Jewelry Value

We explain factors like karat, weight, condition, and market price in plain, honest language.

What to Expect When Selling Gold Here

Our transparent, friendly process makes selling gold easy.

1

Bring It In

Head to our store for a friendly, no-pressure evaluation with our experienced team.

2

Receive a Quote

Based on gold market value, condition, and craftsmanship — no guesswork, no games.

3

Get Cash or Choose Repairs

If you prefer, turn gold into new jewelry, repairs, or a custom design you'll love.

4

Walk Out Confident

With money in hand — or a beautifully renewed piece you're proud to wear again.

Why Choose Us to Sell Gold?

 

  • ✓

    Gemological Accuracy

    With a team led by veteran gemologists, your valuation is based on knowledge and precision, not guesswork.

  • ✓

    Reputation for Fairness

    "This is the place, local and pays the most. I have sold a number of items here and have always been very satisfied." — Customer Review

  • ✓

    On-Site Evaluation & Craftsmanship

    Unlike shops that mail your pieces, we evaluate everything in-house — respecting both the gold and sentimental value.

  • ✓

    Family Legacy Since 1984

    Founded by Michael & Mary and now owned by their son David, a gemologist since 1984, and his wife Shannon.

📄

Licensed & Insured

Fully licensed precious metals dealer with comprehensive insurance for your complete peace of mind.

Google Reviews

4.8 ★★★★★

(150+ reviews)  |  See what our customers say about our gold buying service

S

Sarah M.

★★★★★

"Excellent service! They gave me the best price for my old gold jewelry. David was very knowledgeable and explained everything clearly. Highly recommend!"

2 weeks ago

M

Mike R.

★★★★★

"Been coming here for years. Family-owned business that treats you right. Fair prices and honest evaluations. This is the place to sell your gold."

1 month ago

L

Linda K.

★★★★★

"Professional and trustworthy. Martha evaluated my grandmother's jewelry with such care and respect. Got a great price and felt comfortable throughout the process."

3 weeks ago

Google View More Google Reviews

Visit Us Today

Ready to turn your gold into cash? We're here to help.

📍

Location

924 S. Virginia Street
Reno, NV 89502

🕒

Hours

Monday–Saturday: 9:30 AM – 6 PM
Sunday: 10 AM – 5 PM

📞

Contact

Phone: (775) 786-5110
Walk-ins welcome

Get a quote

Store Hours
Mon-Sat:Monday - Saturday:
9:30am - 6:00pm
Sunday:
Closed
Store
924 S Virginia Street
Reno, NV 89502
(775) 786-5110
Store Information
Follow Us
Shop Jewelry
  • Engagement Rings
  • Wedding Bands
  • Earrings
  • Diamond Studs
  • Necklaces & Pendants
  • Rings
  • Bracelets
  • Turquoise Jewelry
Our Services
  • Jewelry Repairs
  • Ring Resizing
  • Watch Repair
  • Jewelry Appraisals
  • View All Services
Our Store
  • About Us
  • Meet Our Team
  • Store Events
  • Custom Jewelry
  • Custom Gallery
  • Jewelry Insurance
  • Book an Appointment
Stay in Touch

Be first to hear about new turquoise, in-store events, and sales!

  • Visit the gia website
  • Visit the joa website
  • Visit the rjo website
  • Visit the jewelers-mutual website
  • Visit the preferred-jewelers website
  • Return Policy
  • Privacy Policy
  • Terms & Conditions
  • Accessibility Statement

© 2026 Michael & Son's Jewelers. All Rights Reserved.

Powered by: Punchmark

My Cart
You have 0 items in your Cart.
Loading cart items
Loading

Learn how we use cookies in our Privacy Policy or manage cookie preferences.