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Whether you're looking for gold buying Reno NV, or wondering how to sell gold jewelry in Reno, we’ve made it easy:
Bring in chains, rings, bracelets—broken or whole—and get a fair quote.
No piece is too worn—value is based on gold content and craftsmanship.
Easy to visit—our shop is right on Virginia St.—perfect for quick, local selling.
We explain factors like karat, weight, condition, and market price in plain language
Our transparent, friendly process makes selling gold easy
Head to our store for a friendly, no-pressure evaluation.
Based on gold market value, condition, and craftsmanship.
If you prefer, turn gold into new jewelry, repairs, or custom designs.
With money in hand—or a renewed piece you love.
With a team led by veteran gemologists like Martha (since 1983) and David, your valuation is based on knowledge, not guesswork.
“This is the place, local and pays the most. I have sold a number of items to this couple and have always been very satisfied.” - Reddit Review
Unlike shops that melt your pieces, we evaluate in-house—respecting both the gold and sentimental value.
Founded by Michael & Mary Lorenz and now owned by their son David (a gemologist since 1984) and wife Shannon.
Ready to turn your gold into cash? We're here to help.
1401 S. Virginia Street, Suite 150 Reno, NV 89502
MondayโSaturday: 9:30 AM โ 6 PM Sunday: 10 AM โ 5 PM
Phone: (775) 786-5110 Walk-ins welcome
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